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Ignore the SNAP News At Your Peril!

Posted July 22, 2022

Zach Scheidt

By Zach Scheidt

Ignore the SNAP News At Your Peril!

As the father of teenage girls, I've gone on record saying I am NOT a fan of Snapchat.

The whole idea of young adults sending pictures that self-destruct after a certain amount of time makes me cringe. (I'm assuming most teens aren't using Snapchat for top-secret Mission Impossible situations.)

As a dad, I'm encouraging my kids to be very careful with this social media platform. (And only allowing my more mature daughters to download the app.)

And as an investor, I need to tell you about some big concerns I have following this company's earnings report.

My concern covers a lot more than just social media stocks. So make sure you're heeding today's warning to protect your retirement wealth!

SNAP's Miss Send Shares Spiraling

Last night after the market closed, Snap Inc. released its quarterly earnings report.

The results were frightening.

For starters, the company reported sales of $1.11 billion, lower than the $1.14 billion investors were expecting.

Profits came in at 1 cent per share. And this number was also below the profits Wall Street analyst projected.

But the big news for investors was the guidance SNAP's management team gave. (Or I should say the lack of guidance the company offered.)

According to the company's press release, "forward visibility remains incredibly challenging."

To paraphrase, "We don't know what the @#$@#$ is going on!"

Not surprisingly, Investors bailed out of the stock, sending shares plummeting lower.

It's been an incredibly rough ride for SNAP shareholders. And it doesn't look like the situation is getting better any time soon!

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Hopefully you've avoided the carnage with SNAP. After all, we've been pounding the table here at The Rich Retirement Letter about how you need to avoid speculative stocks like this while we're in a bear market.

But today, I want to dig a bit deeper and show you what SNAP's earnings announcement means for the rest of your investments.

Business Spending Is "Challenging" At Best

SNAP's lack of guidance speaks volumes about where our economy is right now.

Remember, SNAP's true customers are not the users who post pictures or record silly videos. Their customers are actually corporations who spend money on ads and sponsorships.

So if SNAP's management team is having difficulty determining what these corporations are going to spend, we need to pay attention to what this means for American businesses.

Frankly, I could care less about SNAP and how their business performs. As a dad, I'd be perfectly happy if the business went bankrupt and I didn't have to worry about pictures my kids are sending and receiving.

But I AM worried about why businesses have stopped spending on SNAP.

Advertising budgets are important for businesses. That's because when a company spends on ads, it expects to get more revenue in return.

But many times when a recession hits, businesses cut spending to keep from losing money.

It's a strategy that works at first, but can have terrible consequences over time.

Because if businesses aren't paying to get in front of new potential customers, the long-term stream of income will dry up.

SNAP's earnings report this week was a warning to pay close attention to which businesses are making this mistake.

Sure, you don't want to be invested in SNAP today. That goes without saying.

But we also want to start looking more carefully at which businesses are pulling in their horns and cutting off their access to future customers.

It's a red flag that my team and I will be watching closely as we partner with you to grow and protect your wealth.

Here's to living a Rich Retirement,

Zach Scheidt

Zach Scheidt
Editor, Rich Retirement Letter
RichRetirementFeedback@StPaulResearch.com

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